An online presence can do wonders for your business or personal ventures. Not only will more people come to you but also have a good idea of the services and/or products you provide.
Whether it be a stunning creative design, brilliantly-executed search engine marketing, compelling video or beautiful WordPress website, they can help you open doors to millions of people online. And with the growth of the Internet, having a beautifully designed website becomes a crucial tool to boost your online presence and reach new prospective buyers easily.
Things to keep in mind when designing your WordPress website -
Website Structure / Sitemap
The structure of your site should be clutter-free and provides a simple way for website visitors to navigate to the products that they want. You don’t want them going somewhere else once they have come onto your site, simply because they find it a challenge to find the information.
Color Scheme
Choose colors that are in sync with your brand’s ideology and what you do for your customers. For example, many banks use “Blue” in their logos because it represents calm and dependable nature.
These are qualities that can be expected from a good bank. Doesn’t matter whether you are in digital marketing or have a new bakery setup, great design will take you far in your journey.
This is why it is important to research a bit on color psychology before you set a theme. All this will also help guide your future decisions and make it easier for you, when designing your WordPress website, to stick to a color theme for consistent branding.
Style and Presentation
How the content is presented to the people is also an important aspect that will determine the user experience. Have the layout in such a way that it is easy for people to find what they are looking for.
A layout will determine the impact of the first impression that you will have on the new visitors so it is important to think of this aspect. It can easily make or break a sale that you are trying to make.
User Experience
If your WordPress website is easy to get around to and has a fast loading time not only will the people like it, Google will also give it a higher rating. This is especially important for search engine optimization as it will give you an edge over your competition.
A higher ranking on Google’s search result pages means that more people will click on your website. Which leads to more organic sales in the future.
Content, Images and Videos
Other than quality content, choosing the right images for your website is important to maintain quality across your website. As said before, first impressions matter. Having videos and photos by professional photographers ensures that your website will look attractive and relevant to your visitors.
If your budget allows, hire a professional videographer or photographer on-site and get your products shot. Usually, it takes a couple of weeks to see the final videos or photos. However, having your own professional-grade videos and photos on your site is a great way to make sure that people stay on your site.
Takeaway
Keeping these things in mind you will get a great WordPress website in no time that is fully functional and secured. It will help you to secure more clients and have great branding all across the board.
If you have been looking for an agency for your website needs, then we at AWANDKO will be more than happy to help you. Our experts will make you a WordPress website that not only looks great but also is in sync with the vision for your business. Take advantage of our in-house media team for the best creative design and videography services for your business.
