Making Sense of Digital Marketing Acronyms | AWANDKO Pte Ltd

Making Sense of Digital Marketing Acronyms

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    Many people today are spending most of their time online. Connecting with your consumers via Website, Social Media, Blogging, Email makes sense. Digital marketing allows consumers to find you, and therefore the more online exposure and visibility your business has, the better.

    But as you start your journey into digital marketing, you may have noticed that many marketing expressions are shortened to acronyms. If you find them hard to understand, we have taken 15 of the most popular digital marketing acronyms and explained them in this short guide.

    Digital Marketing Acronyms

    CMS – Content Management System. CMS is software like WordPress which website owners used to manage the content of their websites.

    CPA – Cost Per Action. Cost Per Action refers to the online advertising cost paid for a completed action by your visitors such as filling up an inquiry form, contacting your company, or purchasing your products/services. This is calculated by dividing the cost of advertising with the number of completed actions.

    CPC – Cost Per Click. The CPC indicates how much you are paying for each click on your online advertisement. This is calculated by dividing the cost with the number of clicks.

    CRO – Conversion Rate Optimization. This refers to actions that help improve conversion rates on your website, such as increasing the number of purchases from your e-commerce store from the same number of visitors.

    CTA – Call To Action. It is a text, an image, or a button that invites your visitor to act such as “Click Here”, “Buy Now” or “Contact Us”. The CTA can go to another page to let your visitors find out more about your products/services or to get them to do an action such as purchasing or contacting you.

    CTR – Click Thru Rate. CTR is a percentage value used to gauge the effectiveness of your online advertising. In cases of SEA, it indicates the percentage of clicks on your advertisement divided by the number of views (impressions) it had.

    GA – Google Analytics. It is the most popular web analytics software used to track and captured detailed information on your website visitors. The information that is captured can then be analyzed and used to optimize your digital marketing effort.

    ROI – Return On Investment. It usually refers to the amount earned as a result of your advertising expenditure. It can be calculated by dividing the earnings with your advertising spend.

    SEA – Search Engine Advertising. This refers to paying search engines to show your advertisement. A good example will be Google Ads where you can bid for keywords to advertise your website on Google.

    SEM – Search Engine Marketing. It refers to the discipline of marketing a brand, product/services, etc on search engines using various organic or paid search engine practices.

    SEO – Search Engine Optimization. SEO means optimizing websites such that the website will show up organically in the search engines results. Some of the common SEO.

    SERP – Search Engine Result Page. The page where results from your search show up in the search engine. The SERP will often contain different types of results such as local, organic, and paid.

    SMO – Social Media Optimization. It refers to the optimization practice done on your website and your content to encourage your visitors to use and share your website links across various social media and networking sites.

    SMM – Social Media Marketing. It simply means marketing you do on social media platforms such as Facebook, Instagram, Twitter, etc.

    SXO – Search eXperience Optimization. This is an overlap between UX (User eXperience) and SEO. It refers to optimizing a user’s experience on your website that results in better search engine ranking. One such example is to improve the bounce rate on your website.

    WP – WordPress. Although this is not a digital marketing term, it is the most popular CMS due to its ease of use and many theme and plugins available.


    Hopefully, our guide has helped you understand some of the popular digital marketing acronyms used by digital marketers! At AWANDKO, we have helped our clients start on their digital marketing journey and work closely with them to achieve results. Besides our digital marketing services, do you know we build SEO-friendly websites as well?

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