Instagram: an asset to your business’s marketing campaign

Instagram: an asset to your business’s marketing campaign

Have you ever seen how most of the newly launched brands are mostly looking for a social media manager for their businesses? But, is social media marketing really that effective? No doubt, it is!

There are over 3.5 Billion people in the world who use social media and spend an average of 3 hours per day on social networking and messaging. Even though that amounts to about 49% of people using social media globally, that number is expected to increase to 4.41 Billion social media users by 2025.

Are you wondering why these many people are showing interest in social media? One of the reasons is because they find it more comfortable since they can be at home, in their comfort zones, and search up the things or products they like instead of making a plan to check the outlets and wasting time. Most of the customers are attracted to the product that has marketed itself well; therefore, a business needs to market a product well.

But why should you choose Instagram?

Today, we have numerous social media platforms, including Facebook, Instagram, Twitter, Snapchat, WhatsApp, TikTok, etc. Because of that, you might be wondering: “why should I choose Instagram instead of all the others?” In recent years, more and more consumers are using Instagram because of some of its cool features below:

  • Instagram Live: It’s one of the coolest ways to interact with your audience and also helps you build brand transparency and authenticity. They can get a push notification telling them you’re going live. They can also like and comment on your live video stream.
  • IGTV: It stands for “Instagram TV” and acts as a TV for your followers too because Instagram allows sharing videos that are an hour-long (like a TV episode). It’s great for your video content since video marketing is the fastest growing trend in content marketing.
  • Turning existing posts into Ads: Businesses can promote their posts into Ads via an “Ads Manager” feature. Choose the most famous post since it’s likely to be your best content to which people more relate to.
  • Instagram Reels: Instagram just introduced its new feature called “Instagram Reels.” It allows you to create short videos, unlike IGTV, and share it with your audience. You can record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can make them reach out to a wider Instagram community through a new “Explore” space.

These Instagram features add on to your arsenal of marketing tools and help you attract more audience. That’s not all; there are more ways to keep up with your customers. What are they? Let’s have a look!

Engage with your audience

Instagram gives you more opportunities to engage with the audience. Engage with your audience by replying to their comments and direct messages. It makes them feel like a valued customer by giving a broader and better perception of your company. You can also put a question sticker on your Instagram story and let people reply with their feedback. You could also offer discount codes and giveaways to expand your customer base further.

Provide better customer service

It’s imperative to have a good social media customer service strategy to handle customers, reply to them, take their requests, etc. Strong customer service can build a strong and meaningful relationship between you and your customer.

Keep your customers up-to-date

People use social media daily, and it’s one of the easiest ways to update your customers about your deals, upcoming events, giveaways, discounts, etc. You can share every update about your business with your Instagram followers, including deals, discounts, new products, etc.

Small businesses get their desired reach

Even though the marketing budget isn’t much for smaller businesses, through Instagram, they’d get to reach a higher audience. Instagram doesn’t require you to have a massive marketing budget to reach your target audience and generate substantial leads for your business. This helps small businesses level the playing ground vs the big boys.


There are many more advantages of social media marketing because the list is never-ending. Social media marketing helps your content go viral. It can also help you gain valuable information about your customers to make better decisions in the future that may be in favor of both of you. 

So, it is clear that such platforms really help you promote your brand and positively impact it on people. Knowing all these facts allow you to use the right strategy for your business to reap the results you want.

Here at AWANDKO, we will help you reap the benefits of Instagram and other social media applications in the best possible way. Through our social media marketing services, we will not only help you create stunning posters and eye-catchy captions but also set up your advertisements effectively. This way, your message will reach your target audience, just the way you wanted.

About the Author

Shahmir is a passionate writer who likes to write about everything from technology and marketing to social justice and health. He has found solace in typing words from his heart on his laptop. Over the past 3 years, he has written several articles and blog posts for websites worldwide.

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Credits: Photo by Solen Feyissa on Unsplash