Hacking Social Media
Hacking Social Media
Social Media is one of, if not, the most important element of any marketing plan. With a huge shift to online services and consumer demand, businesses need to become smarter with their social approach. The consumer is much more tech savvy, than once upon a time. This article will help you to consider key areas on how to ‘hack’ social media.
Recognise your audienceFor marketers, making assumptions is bad news. With the plethora of demographic data available online, businesses should invest time in learning more about their audience.
Understanding your audience will help to better guide the type of content created such as, video or purpose generated content. In fact, in a recent survey, 72% of businesses use social media to guide their business decisions.
72% businesses that use social media to guide business decisions
Once you recognise your audience, you need to stay relevant. Consumer trends and priorities are changing constantly. If you don’t have ‘it’, they’ll find someone who does at a click of a button.
This does not only relate to products and services, but also corporate social responsibility. If a business has committed to climate change, then why not celebrate that? In the current climate, some consumers base their purchasing decisions off the business’s commitment to key issues. And it doesn’t stop there…
Understand your social media platform
Knowing which platform works best for your business can make a huge difference. The most popular platforms are:
And much more. Depending on your product or service and your target market, a smart marketer would work to establish a presence on each. Understanding exactly what to post, when and at what time will help businesses reach new and existing followers.
Understand your key metrics
Regardless of the type of service you offer, your social media plan should be driven by data. Which means, focussing on metrics that really matter. Some of the most useful metrics to track are:
- Reach – How far is your content reaching? How many unique visitors saw your post?
- Clicks – The number of clicks on your content. Which areas on a website for example, is driven by curiosity?
- Engagement – The number of total interactions divided by the number of impressions.
Analysing and interpreting any data collected can help to understand what works and what can be implemented in the next round of social posts, to amplify any message and increase a business’s reach.
Remember, to excel at social media, your starting point begins with your audience. The next steps will be to consider the type of content they would enjoy. Some of the top trends to consider for 2021 are:
- Live streams
- Story generated content
- Virtual and augmented reality
- Social commerce
To help businesses achieve their goals, AWANDKO offers a variety of digital marketing services, video production and creative design. These are the types of services you will need to boost your social media efforts.
About the Author
Raj is a copywriter and marketing professional from England, who has worked in America and Asia across different industries. For the last 9+ years she has dedicated and worked closely with her clients to achieve and exceed their digital goals.
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