How to create an engaging video
When we think of video, we assume excellent graphics, a compelling story and endearing background music. But why stop there?
This blog covers the main aspects of creating engaging content and goes in detail on how you can expand your reach by posting on the relevant channels.
Inspire your audience
When we are in the developing stages of content creation, we often focus on 4 key elements; to Entertain, Educate, Inspire or Raise Awareness. For videos to resonate with your viewers, it’s important to capture and ignite warm feelings. Some of the most viral content encompasses, happiness, hope and excitement.
Evoking curiosity or filling a gap in knowledge can also trigger a positive response from an audience. This leads to active and social listening which helps longer term goals of content engagement and relationship building.
Widen your reach via YouTube
Videos that hook viewers for longer, will be given higher ranking over those that capture clicks. This aligns with Eric Meyerson, YouTube’s head of content partner marketing’s goal, for YouTube to become the “most important media in people’s lives.”
So how do creators create the most engaging content, to rank highly on YouTube? Algorithms are constantly changing, so we need to focus on quality. For example:
- Research keywords for the type of video you are creating
- Understand your audiences needs and wants
- Plan ahead and post consistently
Utilising YouTube as a platform to upload your videos will prove beneficial. YouTube Analytics allows creators to measure their success and adapt to changing trends. Having sight of key metrics will help you to plan and cater to your target audience. Metrics such as:
YouTube Channel Metrics
- Audience Metrics
- Discovery Metrics
- Video Metrics
- Engagement Metrics
- Revenue Metrics
Understanding each key metric will benefit creators in making better informed decisions, based on real time and accurate data. This will ensure the most relevant videos are being made, posted and reaching the correct audience, who are likely to view and engage for longer.
Post on Facebook
Did you know, Facebook users watch 100 million hours of video content on Facebook per day! And 46% of users use Facebook for video purposes. A recent report found, in 2020. It was also discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. As backed by Facebook who analyzed their users’ video consumption data in 2016.
This leads to many creators aiming to hook their audience within the first 3 seconds of video content. The best images & video and the most compelling stories are utilised at the beginning, to capture attention immediately.
Takeaway
AWANDKO offers niche video productions services to help businesses and individuals increase their digital footprint. We can help you create an eye-catching video which will capture attention within 3 seconds. If you want to find out more, you can view our video production service here.
